The IDE Is Dead and Your Resistance Is Showing
August 5, 2025
Software engineers cling to text editors like life rafts, but the ship already sank. Why the resistance to AI tools is really about identity, not productivity.
I No Longer Write Code, I Build The Systems That Do
June 8, 2025
From typing every semicolon to designing the infrastructure where code writes itself. This is how software development changed.
The Company Is Still Alive And That Is The Problem
March 25, 2025
Growth flattens long before you are ready to accept it. Shutting down a company with revenue hurts more than shutting down a failure because it feels like killing something that breathes.
Founders Don't Have a Portfolio
November 18, 2024
Investors can diversify. Founders usually can't. When the company fails, it takes years, savings, identity, and health with it. That changes the math.
Your UI Is Not A Brochure
June 10, 2024
Treating user interface and experience as graphic design makes the product look better while the business remains lost. Interface decisions are survival decisions.