The Company Is Still Alive And That Is The Problem
March 25, 2025
Growth flattens long before you are ready to accept it. Shutting down a company with revenue hurts more than shutting down a failure because it feels like killing something that breathes.
Founders Don't Have a Portfolio
November 18, 2024
Investors can diversify. Founders usually can't. When the company fails, it takes years, savings, identity, and health with it. That changes the math.
Your UI Is Not A Brochure
June 10, 2024
Treating user interface and experience as graphic design makes the product look better while the business remains lost. Interface decisions are survival decisions.
Raising Capital in LATAM vs. USA: Two Different Planets and the Nightmare of Living in Both
January 15, 2024
Risk appetite, terms, and expectations are radically different on each side of the border. When your company tries to exist in both ecosystems, you get double the headaches.
Liquidity Preferences Will Eat Your Exit
March 5, 2023
You built the company, you sold it, and you walked away with almost nothing. Here's how liquidation preferences work, and how they screw founders on small exits.